April 17, 2012
FARMERS INSURANCE HAWAII NAMED 2011 E-MARKETER OF THE YEAR
Award presented by the Hawaii Chapter of the American Marketing Association (AMA)
Farmers Hawaii was named the 2011 E-Marketer of the Year by the Hawaii Chapter of the American Marketing Association (AMA). The award for excellence in marketing was presented by AMA-Hawaii at the Hawaii Convention Center on April 17, 2012.
The Marketer of the Year Awards highlight Hawaii companies that demonstrate excellence in marketing. Marketer of the Year entries were open to all Hawaii-based businesses, organizations and/or professionals and were not limited to AMA members. The major portion of the project work for entries must have been implemented between January 1, 2011, and December 31, 2011. Entries were scored according to their insight, objectives, strategies, tactics and results.
Farmers Hawaii was honored for taking digital marketing in Hawaii to new heights with its 2011 online campaigns. A winning combination of competitive rates, accompanied by excellent local service has always been the mantra of Farmers Hawaii. However, new digital goals and objectives were set in place to increase branding and the number of online quotes, build awareness of Farmers Hawaii’s values and reputation for customer service, take ownership of the "drive safe" message in the marketplace, and to convert social media interaction into sales.
The e-marketing strategies set in place to achieve the goals were well-planned, executed, and yielded measureable results. Targeted online media campaigns were initiated to encourage consumers to get an insurance quote via the internet and mobile devices, participate in online contests, and engage with schools to reinforce the drive safe slogan. Farmers Hawaii believes the key to social media success in business is staying true to what the company stands for and showing real faces behind the curtain. As a result, positive interactions were created with current and potential customers through creating meaningful conversations with them, which earned Farmers Hawaii the recognition as the 2011 E-Marketer of the Year.
Other honorees for 2011 Marketer of the Year included:
Hawaii's Marketer of the Year
Asia-Pacific Economic Cooperation (APEC) Host Committee
Best Marketing of a New Product or Service
Disney Aulani Resort and Spa
Best Non-Profit Marketing
Film Offices of the Hawaiian Islands