Privacy & Security Policy

Last revised: March 23, 2015
Farmers Insurance Hawaii Family of Companies (Farmers Hawaii), a group of companies affiliated with the insurers comprising the Farmers Insurance Group of Companies�, recognizes and shares the privacy concerns of visitors to our Web site. This statement discloses the privacy practices of the companies identified in the privacy notices below for the Farmers Hawaii Web site. When you receive a quote, request a product or service, or buy a product or service from one of these companies, that company's privacy notice will apply. Farmers Hawaii's On-Line Privacy Policy informs Web site visitors about: 1) the type information we collect and its security; 2) how we use the collected information; and 3) the benefits to you arising out of our use of the information collected.
About Me

What personal information does Farmers Hawaii ask about me?

Farmers Hawaii only asks for information necessary to underwrite and provide accurate insurance rates, and to maintain and improve customer service. Visitors to Farmers Hawaii's Web site browse the site anonymously. Visitors are not required to provide any personal information to Farmers Hawaii in order to access our Web site. Farmers Hawaii requests personal information from you in order to provide you with accurate insurance product rate(s) from us and the other affiliates that comprise the Farmers Insurance Group of Companies� (Farmers). For example, a customer's name and address are captured in some of our quotes to assign the appropriate rates based on location, enabling an accurate quote to be calculated. In addition, when you request rates, Farmers Hawaii always asks for your state, as it is a key question with regard to our ability to offer the product and/or insurance coverage. Farmers Hawaii will track and store the URL of the referring Web site you visited before visiting Farmers Hawaii's Web site. The information that we collect is more fully detailed in the privacy notices linked below.

Cookies allow Farmers Hawaii to evaluate what our customers want, provide adequate capacity for our visitors, and display our information in the best manner. If you disable cookies on your browser, you will not be able to access personalized information when you return to Farmers Hawaii may share "cookie" information with member companies and third party business partners and service providers. For example, we may tell our business partners how many users purchased a certain product from us during a given month.

We also use a service that collects data remotely by using "web beacons" or tags embedded in our site's content. The data we collect includes which operating system and browser you use, how you navigate to and through our site, and how long you stay on our web pages. This information is anonymous and does not include your name, e-mail address, or any other contact information. We share this information with other Farmers companies and with our third party vendor, Google Analytics, which gives us reports of this aggregated, anonymous data. We use this data to improve our site by responding to our users' interests and providing more relevant and useful information. To learn more about Google Analytics' privacy standards and use of web beacons, please visit:

Is my information secure? uses a secure server and security protocol to safeguard the information you provide during the purchase and payment processes. uses a secure server implementing the Secure Sockets Layer (SSL) protocol utilizing a certificate from Verisign, Inc. to interact with you when you provide personal information during the purchase and payment processes. This technology encrypts your information to prevent third parties from reading the information while it is in transit. handles your information securely. We limit personnel access to our servers and expect our personnel to adhere to high standards of ethics and integrity in performing their jobs and conducting the business and affairs of Farmers Hawaii.

Farmers Hawaii is not responsible for the privacy practices or the content of any other Web sites that are hyper-linked to or from this Web site. This privacy policy applies only to information collected on

How can I change my information?

If you want to access, correct, or update your information after you have requested a quote, please send an e-mail or contact Customer Service at the address provided when you requested the quote. These addresses are listed on the following web sites:

Auto Link -

All other Inquiries Link �


How does Farmers Hawaii use my information and what is the benefit to me?

Farmers Hawaii uses the information to generate accurate insurance rates, provide a faster customer experience and to improve our Web site. If you purchase insurance coverage through us, we may use the information to activate your policy.

From time to time, Farmers Hawaii will send e-mails to your e-mail address to confirm your information, provide rate and policy information to you, and update you about our services and products.

From time to time we will send e-mails concerning other products offered by affiliated third parties. You may opt-out of receiving promotional e-mails from Farmers Hawaii by sending an e-mail to In addition, uses your postal address to send a quote fulfillment kit on quotes you have completed.


Does Farmers Hawaii disclose collected information to third parties and do I have a choice how Farmers Hawaii uses the information?

Farmers Hawaii may transfer your information to third parties providing support services to (for example, Internet service providers). These third parties are under obligations of confidentiality to us and are not permitted to use your data for any purpose other than performing services related to Farmers Hawaii.

We participate in several insurance industry supported databases of reported claims and additional driver information. We may share information about you in the normal business of conducting insurance operations. We are permitted by law to share information about you when and if you become a customer or claimant, even without your authorization, with: 1) a third party if it is reasonably necessary to enable the party to perform services for us, such as claims investigations, appraisals, or the detection of fraud or material misrepresentations; 2) any of our subsidiary or affiliated companies who provide service to you; 3) insurance regulatory authorities; 4) law enforcement agencies or other governmental authorities to protect our interest or to report illegal activities; 5) organizations conducting actuarial or research studies; and 6) as otherwise permitted by law. Information about the types of disclosures Farmers Hawaii may make, as well as opt-out options, are detailed in the privacy notices linked below.

Updates To This Privacy Policy

If we change our privacy policy, we will post a notice on this site. If at any point we decide to use your personally identifiable information in a manner different from that stated at the time it was collected, we will notify you. You will be able to opt out of any new uses of your previously disclosed information. We will use your information in accordance with the privacy policy under which the information was collected.

Privacy Policies

We recognize the importance of respecting the privacy of our policyholders and want to make sure that you know the steps we take to protect the privacy of the customer information we collect and, in some cases, disclose.

We encourage you to read the following information about how we collect, disclose and protect your information.

If you are insured by one of the companies listed below, please click on the link to see the applicable privacy policy.

Links to Privacy Policies:

Farmers Insurance Hawaii, Inc.
21st Century Centennial Insurance Company

If you have purchased another type of policy from one of the Farmers Insurance Group of Companies�, please contact that company to receive a copy of the relevant privacy policy.

Questions and Suggestions

If you have any questions or suggestions regarding our privacy policy, please contact us at You can also reach us by phone at 1-800-549-7029, or by mail at Six Waterfront Plaza, 3rd Floor, 500 Ala Moana Blvd., Honolulu, HI 96813, Attention: Farmers Hawaii Privacy.