January 31, 2014
FOURTH ANNUAL "PROJECT SAVE OUR STREETS" RALLIES COMMUNITY-WIDE SUPPORT TO HELP REDUCE TRAFFIC ACCIDENTS IN 2014
HONOLULU, HI – Farmers Insurance Hawaii employees joined the Honolulu Police Department (HPD) and the downtown community at the fourth annual "Project Save Our Streets" event this morning at the corner of King and Bishop Streets in Honolulu. In 2010, the HPD introduced "Project Save Our Streets" to address the record number of traffic accidents in our community.
More than 150 volunteers from businesses, neighborhood watch and community groups joined in the sign-waving event to remind drivers to follow speed limits, watch for pedestrians, and avoid driving distractions. HPD officers handed out pedestrian safety pamphlets during the event and encouraged drivers to pay special attention to pedestrian crossing signals at intersections in the congested downtown area.
In 2013, there were 57 traffic fatalities on Oahu according to statistics compiled by the HPD. Of those, 19 involved pedestrians, which is up 16 percent over the previous year, while 21 were speed related and 18 involved motorcycles.
"Getting the message out about traffic and pedestrian safety remains vitally important. We believe traffic safety events like "Project Save Our Streets" and the Farmers Hawaii Hot Spots traffic safety events can help make a difference," said Melanie Joseph, marketing manager for Farmers Insurance Hawaii. "We want to reduce traffic accidents by reminding drivers to obey the speed limit, watch for pedestrians, obey traffic laws, and avoid driving distractions."
The Farmers Hawaii "Hot Spots Traffic Safety" program, in partnership with HPD, encourages safe driving practices and community awareness of traffic issues. Joseph said today’s event is the 83rd Hot Spots traffic safety awareness event that Farmers Hawaii has held throughout the state over the past twelve years. The Hot Spots program was created in 2002 in response to serious traffic accidents caused by dangerous driving habits and growing public safety concerns of speeding in school zones.
Schools or concerned community members interested in holding a Hot Spots Traffic Safety event in their neighborhood should contact Farmers Hawaii at 808-544-3988.