December 15, 2010
FARMERS INSURANCE HAWAII JOINS HPD TO REMIND DRIVERS TO DRIVE SAFE DURING THE HOLIDAY SEASON
Increase in Traffic Fatalities Spur Year-End Safety Emphasis
Responding to a request from the Honolulu Police Department to remind drivers to slow down when driving at this time of year on busy streets, Farmers Insurance Hawaii staff members joined with HPD District 1 Community Policing at a sign waving event this morning at the intersection of King and Victoria Streets near Blaisdell Center, where a pedestrian was hit last year.
This year 61 people have died in traffic fatalities on Oahu, compared to 49 people last year and 42 in 2008. As a result, the Honolulu Police Department is stepping up law enforcement during this busy holiday season.
According to Michele Saito, President of Farmers Insurance Hawaii, paying attention in this area is critical during the busy holiday season.
"King Street near Blaisdell Center is a major traffic thoroughfare with cars trying to get into or out of the downtown area as well as the shopping areas near Ala Moana Center," Saito said. "Drivers need to pay attention to pedestrians and speed limits during this especially busy time of year on our streets."
The Farmers Insurance Hot Spots program was started more than eight years ago in response to increased accidents and fatalities due to speeding. Working with HPD, Farmers has identified more than 50 Hot Spots school zones and pedestrian areas statewide.
Schools or concerned community members interested in holding a Hot Spots event in their neighborhood should contact the Farmers Insurance Community Relations Department at 808-543-0411.