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News Release

January 27, 2012

2nd ANNUAL "PROJECT SAVE OUR STREETS" EVENT RALLIES COMMUNITYWIDE SUPPORT TO REDUCE TRAFFIC FATALITIES IN 2012

Farmers Insurance Hawaii employees joined the Honolulu Police Department and the downtown community at the second annual "Project Save Our Streets" event this morning at the corner of King and Bishop Streets in downtown Honolulu. HPD introduced "Project Save Our Streets" last year to address a record number of pedestrian and traffic collisions in our community in 2010.

More than 200 volunteers from downtown businesses, neighborhood watch and community groups participated in the sign waving event with HPD officers to remind drivers to follow speed limits, watch for pedestrians, and avoid driving distractions.

Michele Saito, president of Farmers Insurance Hawaii Operations, noted that educational efforts such as "Project Save Our Streets" and Farmers Hawaii's own Hot Spots traffic safety program have helped to reduce traffic deaths in 2011 after increases in 2010 over previous years. Traffic fatalities on Oahu dropped 18 percent in 2011 compared with 2010, according to statistics compiled by HPD at year-end. Of the total of 52 traffic fatalities in 2011, 33 were motor vehicle, motorcycle, or moped related, while 17 were pedestrian accidents.

HPD officers handed out Pedestrian Safety pamphlets at this morning's event and encouraged downtown workers to pay special attention to pedestrian crossing signals at intersections in the downtown area.

This year also marks the 10th anniversary of the Farmers Hawaii Hot Spots traffic safety program. Saito said that the company's Hot Spots program started in response to serious traffic accidents in front of school zones to help raise awareness for drivers to slow down and watch for pedestrians. The Hot Spots program encourages safe driving practices and community awareness of traffic safety issues. "While we are encouraged that safety awareness events like "Project Save Our Streets" and Hot Spots are making a difference, we want to reduce traffic accidents even further by continuing to remind drivers to obey traffic laws and pay attention at all times, especially to keiki and kupuna crossing our streets," said Saito.

Schools or concerned community members interested in holding a Hot Spots event in their neighborhood should contact Farmers Insurance Hawaii at 808-544-3988.

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