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News Release

September 6, 2012

FARMERS INSURANCE HAWAII RETURNS TO LIKELIKE ELEMENTARY SCHOOL TO RAISE AWARENESS FOR PEDESTRIAN SAFETY

Responding to a request from Likelike Elementary School to help remind drivers to slow down, Farmers Hawaii employees held a Hot Spots Traffic Safety event this morning to encourage safe driving and urge rush hour drivers to slow down and watch out for students going to school. Last year, a student and her mother were hit while in a crosswalk near the school. Farmers Hawaii employees along with the Honolulu Police Department’s District 5 Community Policing Unit joined with Likelike Elementary School students, teachers and parents in the sign waving event.

The event marked the fourth time the Farmers Hawaii's Hot Spots Traffic Safety program visited Likelike Elementary School since the program started ten years ago. Armed with handmade signs and banners, more than 40 Farmers Hawaii employees and the school community lined the sidewalks to alert drivers to watch out for children crossing the streets to school.

"We were asked to come back to the school and hold a Hot Spots event to raise awareness of the importance of pedestrian safety," said Ann Nakagawa, Vice President of Farmers Insurance Hawaii. "We are concerned anytime we hear of a pedestrian accident and want to remind drivers that they need to pay attention to their surroundings, especially to our keiki crossing streets."

Palama Street is a main thoroughfare to reach the H-1 freeway in the morning. Traffic flows in both directions, with students trying to cross the street and being dropped off in front of the school. Parked cars on both sides of the road make it hard for drivers to see pedestrians crossing the street, and vehicles are not always yielding to pedestrians trying to cross the street at the crosswalks.

This event is part of the year-long celebration of the 10th anniversary of Farmers Hawaii's Hot Spots program to raise awareness for traffic and pedestrian safety statewide.

The Farmers Hawaii Hot Spots Traffic Safety Program was created in 2002 in response to growing public safety concerns of speeding in school zones. Today’s event is the 71st Hot Spots Traffic Safety event. Schools or concerned community members interested in holding a Hot Spots Traffic Safety event in their neighborhood should contact Farmers Hawaii at 808-544-3988.

Farmers Insurance Hawaii Family of Companies is a member company of Farmers Insurance Group of Companies®, the third largest personal lines insurance provider in the country. Farmers Insurance Hawaii planted its roots in Hawaii in 1955 when Hawaii Insurance Consultants was founded to provide affordable insurance for Hawaii’s union and plantation workers. Today, the Farmers Insurance Hawaii Family of Companies is a full-service insurance company, offering commercial and personal lines of insurance, and includes Farmers Insurance Hawaii, Hawaii Insurance Consultants, American Pacific Insurance Company, Human Resources Solutions, and 50th State Risk Management Services. The company has 270 employees statewide and offices on Oahu, Maui, Hawaii, and Kauai.

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