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News Release

December 15, 2010

2011 A "MUSICAL" YEAR FOR FARMERS INSURANCE HAWAII

Local ukulele virtuoso, Jake Shimabukuro, has been named the face of Farmers Insurance Hawaii

Farmers Insurance Hawaii has signed ukulele virtuoso Jake Shimabukuro as its official company spokesperson. Farmers Insurance Hawaii believes that the company and Jake Shimabukuro will make beautiful music together with a partnership that will begin at the start of the New Year. In January 2011, Shimabukuro will appear in the company's advertisements, social media campaigns, and as part of its numerous community service initiatives.

"We are excited to bring Jake on board as our official spokesperson for 2011," said Michele Saito, president of Farmers Insurance Hawaii. "He is a celebrated icon in Hawaii, and he represents and personalizes the Farmers Insurance Hawaii brand values."

The 34 year old virtuoso, known for his innovative style and technical precision on the ukulele, will also lend his gift of composition to Farmers Insurance Hawaii. Shimabukuro has agreed to write custom promotional tracks including putting his own island-spin on the Farmers' national jingle.

"I am honored to be working with Farmers Hawaii, said Jake Shimabukuro. They are 100% locally run - and the Farmers' team of people are some of the most caring and down-to-earth people I've ever worked with."

As a member of the Farmers Hawaii ohana, another part of Shimabukuro's role will be to tell the story about the benefits of being a Farmers Insurance Hawaii customer, highlighting its friendly local service, affordable rates and long-standing commitment to provide security and peace of mind for its customers. Shimabukuro also will support Farmers' community service initiatives and volunteer programs.

"Farmers Insurance Hawaii understands the islands' unique market as it has been protecting the people of Hawaii for over 55 years," commented Saito. "With Jake's genuine sincerity and humility, he will personify our brand and company values so we can connect more personally to the community."

Farmers Insurance Hawaii Family of Companies is a member company of Farmers Insurance Group of CompaniesŪ, the third largest personal lines insurance provider in the country. Farmers Insurance Hawaii planted its roots in Hawaii in 1955 when Hawaii Insurance Consultants was founded to provide affordable insurance for Hawaii's union and plantation workers. Today, the Farmers Insurance Hawaii Family of Companies is a full-service insurance company, offering commercial and personal lines of insurance, and includes Farmers Insurance Hawaii, Hawaii Insurance Consultants, American Pacific Insurance Company, Human Resources Solutions, 50th State Risk Management Services, and beyond. The company has 270 employees statewide and offices on Oahu, Maui, Hawaii, and Kauai.

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