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News Release

Friday, September 23, 2011

KEAAU ELEMENTARY STUDENTS RALLY FOR TRAFFIC SAFETY IN FRONT OF SCHOOL

Armed with homemade signs and messages to drivers to slow down for students walking to school, more than 50 students and teachers from Keaau Elementary School held a traffic safety rally in front of the school this morning. The event was part of the Farmers Insurance Hawaii Hot Spots traffic safety program.

The students and teachers were joined by Farmers Insurance Hawaii employees to alert morning commuters to traffic dangers near the school.

According to Michele Saito, President of Farmers Insurance Hawaii, the school entrance on Kukula Street is a busy area during the morning hours with many students either walking to school or being dropped off by parents.

"Keaau Elementary School is located along a busy traffic corridor with no crosswalk in front of the driveway. Many students do not utilize the crossing guard area a short walk down the road, and some parents drop off students in dangerous areas. Drivers are also often distracted by other motorists and congestion during the morning rush hour," Saito said.

"In addition, drivers need to remember that the speed limit in front of school zones on the Big Island is 25 miles per hour," Saito said. Saito added that the fine for speeding in a school zone is $297.

Following the morning sign waving event, students tested their knowledge of traffic safety laws and rules by participating in Adventures in Traffic Safety, an internet based traffic safety video game developed by Farmers Hawaii.

Farmers Insurance Hawaii’s Hot Spots program was started in 2002 to respond to increased accidents and fatalities due to speeding, and over the years has expanded to include pedestrian safety, especially for senior citizens in our community.

Schools or concerned community members interested in holding a Hot Spots event in their neighborhood should contact Farmers Insurance Hawaii at 808-544-3988.

Farmers Insurance Hawaii Family of Companies is a member company of Farmers Insurance Group of Companies®, the third largest personal lines insurance provider in the country. Farmers Insurance Hawaii planted its roots in Hawaii in 1955 when Hawaii Insurance Consultants was founded to provide affordable insurance for Hawaii’s union and plantation workers. Today, the Farmers Insurance Hawaii Family of Companies is a full-service insurance company, offering commercial and personal lines of insurance, and includes Farmers Insurance Hawaii, Hawaii Insurance Consultants, American Pacific Insurance Company, Human Resources Solutions, 50th State Risk Management Services, and veyond. The company has 270 employees statewide and offices on Oahu, Maui, Hawaii, and Kauai. For more information, please visit the company’s website at www.farmershawaii.com.

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