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News Release

November 20, 2012

FARMERS INSURANCE HAWAII HOLDS COMMEMORATIVE SIGN WAVING EVENT FOR HPU STUDENT, A VICTIM OF A HIT-AND-RUN ACCIDENT

Farmers Insurance Hawaii employees joined Hawaii Pacific University (HPU) students and staff, and the Honolulu Police Department District 4 Community Policing Team for a commemorative Hot Spots Traffic Safety event at HPU’s Hawaii Loa campus in Kaneohe. Today's event was in honor of HPU student, Mariah Danforth-Moore.

Exactly a year ago, Mariah was struck and killed in a crosswalk that fronts the school's campus on Kamehameha Highway by a hit-and-run driver. The accident occurred in the evening as she was crossing Kamehameha Highway toward the bus stop. More than 100 people, including Mariah's family, participated in today's event to send a serious message reminding drivers to be extra cautious and watch for pedestrians who use the mid-block crosswalk in front of HPU. Drivers are reminded to pay extra attention during the evening hours as it is more difficult to see pedestrians. Pedestrians should also remember to always use the crosswalk and to look both ways before crossing. They are encouraged to wear light color or reflective clothing and reflective lights to be more visible to drivers at night. Pedestrians should also avoid texting or talking on the phone while crossing the street, so they're more alert and watching for vehicles.

Farmers Insurance Hawaii also presented a $1,000 donation to HPU in honor of Mariah Danforth-Moore. The donation will kick-off a challenge grant by HPU to raise funds for a traffic light at the crosswalk to help keep students safer as they walk to campus.

Those interested in making a tax-deductible donation to the Mariah Danforth-Moore Memorial Fund at HPU may do so online, via www.hpu.edu/SupportHPU (choose the Make a Gift Online option, and specify "Mariah Danforth-Moore Memorial Fund" in the "Other/Comments" field of the giving form). Donors may also send checks made payable to Hawai'i Pacific University to Hawai'i Pacific University, 1132 Bishop Street, Suite 307, Honolulu, HI 96813. Please write "Mariah Danforth-Moore" in the subject line.

"We are honored to be here with Mariah's family at this commemorative Hot Spots event to remind drivers to slow down and be extra cautious around the entrance of the HPU campus. Without the aid of traffic lights, the mid-block crosswalk on Kamehameha Highway is dangerous for pedestrians trying to cross to get to the bus stop," said Ann Nakagawa, Vice President of Farmers Insurance Hawaii. "We hope more donors will join in the challenge grant, so together we can improve traffic safety around HPU."

The fines for not yielding to pedestrians in a crosswalk or jaywalking are $130 each on Oahu.

The traffic safety event was part of the Farmers Hawaii Hot Spots program, now in its 10th anniversary of raising awareness for pedestrian and traffic safety statewide.

The Farmers Hawaii Hot Spots program was started in 2002 in response to increased accidents and fatalities due to speeding. Today's event is the 73rd Hot Spots Traffic Safety event. Schools or concerned community members interested in holding a Hot Spots event in their neighborhood should contact Farmers Hawaii at 808-544-3988.

Farmers Insurance Hawaii Family of Companies is a member company of Farmers Insurance Group of Companies®, a leading U.S. insurer of automobiles, homes and small businesses and also provides a wide range of other insurance and financial services products. Farmers Insurance Hawaii planted its roots in Hawaii in 1955 when Hawaii Insurance Consultants was founded to provide affordable insurance for Hawaii’s union and plantation workers. Today, the Farmers Insurance Hawaii Family of Companies is a full-service insurance company, offering commercial and personal lines of insurance, and includes Farmers Insurance Hawaii, Hawaii Insurance Consultants, American Pacific Insurance Company, Human Resources Solutions, and 50th State Risk Management Services. The company has 240 employees statewide and offices on Oahu, Maui, Hawaii, and Kauai.

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