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News Release

May 20, 2010

FARMERS INSURANCE HOT SPOTS BRINGS TRAFFIC SAFETY AWARENESS TO MAUI
Drivers Reminded to Slow Down at Wailuku Elementary School Zone

Traffic safety is a statewide issue. Of the seven traffic deaths on Maui County roads this year, three were directly related to speeding. That's why Farmers Insurance Hawaii joined with Wailuku Elementary School on Maui to hold a Hot Spots traffic safety event on Thursday, May 20 from 7 a.m. to 8 a.m. to urge rush hour drivers to slow down and watch out for students.

More than 50 Farmers Insurance Hawaii staff members and students, teachers and parents lined the sidewalks in front of the school to alert drivers to watch out for children crossing the streets to school. The Maui County Policing Team was also on hand to encourage safe driving habits in the school zone.

The speed limit in school zones is 25 miles hour. The fine for speeding in a school zone is $297.

The sign-waving event was part of the Farmers Insurance Hawaii Hot Spots traffic safety program, now in its eighth year. Farmers also held a Hot Spots sign waving event on Maui at Kahului Elementary School in 2007.

"Traffic safety is a community effort, and we are pleased to bring the message to the island of Maui to remind drivers to watch out for our keiki," said Michele Saito, President of Farmers Insurance Hawaii. "We want to remind drivers that they need to pay attention to their surroundings and to students crossing streets near schools."

The Hot Spots Traffic Safety Program was created in 2002 in response to the growing public safety concerns caused by speeders. To date, more than 50 Hot Spots have been identified across the state. Schools or concerned community members interested in holding a Hot Spots event in their neighborhood should contact the Farmers Insurance Community Relations Department on Oahu at 808-543-0411.

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