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News Release

April 15, 2011

LIHIKAI ELEMENTARY STUDENTS TAKE THE LEAD ON TRAFFIC SAFETY AWARENESS
Sign Waving at School Reminds Drivers to Slow Down for Keiki

More than 50 Lihikai Elementary School students and teachers took to the streets this morning to wave signs and banners in front of the school in busy downtown Kahului to remind drivers to slow down and watch out for pedestrians.

The traffic safety event was part of the Farmers Insurance Hawaii Hot Spots program. Farmers Hawaii staff members from Kahului and Honolulu joined with the students as well as officers from the Maui Police Department to send important traffic safety messages to obey speed limits and traffic safety laws. The fine for speeding in a school zone is $297 and the jaywalking fine on Maui streets is $130.

According to Michele Saito, president of Farmers Insurance Hawaii, today's event marks the third time in the last four years that Farmers Hawaii has held a Hot Spots event on Maui.

"Our Hot Spots safety awareness program is now in its ninth year, and traffic safety awareness is certainly a statewide concern. Constant awareness and education is an important factor in helping to keep our streets safe for our communities," Saito said.

Farmers Insurance Hawaii has also held Hot Spots events at Kahului Elementary and Wailuku Elementary Schools.

Michael Pollock, principal of Lihikai Elementary School, said "The area in front of the school is a very busy corridor with traffic congestion and pedestrian concerns, especially during the busy morning rush hour with drivers on their way to work." "The signs sent a strong message to drivers to pay attention to students crossing streets on their way to school, and to avoid driving distractions such as cell phones as well as to heed speed limits," Pollock said.

Pollock added that today's event marks the start of the school's upcoming safety month in May, which will include a DARE celebration, police station visit and JPO picnic. The JPO and student government officers are leading this month-long program.

The Farmers Insurance Hot Spots program was started in 2002 to respond to increased accidents and fatalities due to speeding, and over the years has expanded to include pedestrian safety, especially for keiki and kupuna in our community.

Schools or concerned community members interested in holding a Hot Spots event in their neighborhood should contact Farmers Insurance Hawaii at 808-544-3988.

Farmers Insurance Hawaii Family of Companies is a member company of Farmers Insurance Group of Companies®, the third largest personal lines insurance provider in the country. Farmers Insurance Hawaii planted its roots in Hawaii in 1955 when Hawaii Insurance Consultants was founded to provide affordable insurance for Hawaii’s union and plantation workers. Today, the Farmers Insurance Hawaii Family of Companies is a full-service insurance company, offering commercial and personal lines of insurance, and includes Farmers Insurance Hawaii, Hawaii Insurance Consultants, American Pacific Insurance Company, Human Resources Solutions, and 50th State Risk Management Services. The company has 270 employees statewide and offices on Oahu, Maui, Hawaii, and Kauai.

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