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News Release

April 29, 2010

FARMERS INSURANCE HOT SPOTS BRINGS TRAFFIC SAFETY AWARENESS TO MAUI
Lanakila Elementary Along Busy Rush Hour Corridor of Kuakini Street

Lanakila Elementary School is located in the Liliha-Palama area on Kuakini Street, a major thoroughfare for morning commuters on their way to work downtown. Students cross this busy street every morning on their way to school, so paying attention in this congested area is of utmost importance.

Armed with handmade signs and banners, more than 50 Lanakila Elementary students, teachers and parents joined with Farmers Insurance Hawaii staff members today to remind drivers to slow down along this main thoroughfare.

The sign-waving event was part of the Farmers Insurance Hawaii Hot Spots traffic safety program, now in its eighth year. Joining Farmers Insurance Hawaii and the Lanakila community was the Honolulu Police Department’s Community Policing Team from District 5 to encourage safe driving habits along this busy traffic corridor.

"Traffic safety is a community effort, and we are pleased to join with Lanakila Elementary and HPD’s Community Policing Team to remind drivers to watch out for our keiki," said Michele Saito, President of Farmers Insurance Hawaii. "We want to remind drivers that they need to pay attention to their surroundings and to students crossing streets near schools."

The Hot Spots Traffic Safety Program was created in 2002 in response to the growing public safety concerns caused by speeders. To date, more than 50 Hot Spots have been identified across the states. Schools or concerned community members interested in holding a Hot Spots event in their neighborhood should contact the Farmers Insurance Community Relations Department at 543-0411.

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