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News Release

October 31, 2013

FARMERS INSURANCE HAWAII AND KUHIO ELEMENTARY RAISED AWARENESS FOR PEDESTRIAN SAFETY WITH TRICKS AND TREATS

HONOLULU Carrying signs and wearing Halloween costumes, an enthusiastic team of Farmers Insurance Hawaii employees, Kuhio Elementary students and teachers, community members, and the Honolulu Police Department's District 7 Community Policing Unit joined together for a Halloween themed Hot Spots Traffic Safety event this morning at Kuhio Elementary School to remind drivers to slow down and watch out for pedestrians crossing streets. Pedestrians were also reminded to use crosswalks and always look both ways for vehicles before crossing the street.

Today's fun-filled Halloween themed event sent a serious message reminding drivers to be extra cautious and watch out for trick-or-treaters this evening. To help promote safe street crossing, volunteers handed out tricks or treats to pedestrians and drivers. Pedestrians were rewarded with treats for proper street crossing and drivers for yielding to pedestrians in crosswalks. "Tricks" in the form of warnings and pedestrian safety materials were issued by HPD for those not following pedestrian and driving laws.

Kuhio Elementary School is located on South King Street, a busy traffic thoroughfare with drivers heading into town or accessing the H-1 freeway. The school is also surrounded by neighborhoods with many young children who are expected to be out and about this Halloween evening, including many of the Kuhio Elementary School students.

According to Melanie Joseph, Marketing Manager for Farmers Insurance Hawaii, drivers need to be aware of speed limits and pedestrians in this area. "We urge drivers to slow down and be extra cautious around crosswalks, especially this evening when trick-or-treaters are out and about. It is more difficult to see be seen at night, so pedestrians are encouraged to wear light or reflective clothing and reflective lights to be more visible. We want to encourage the community to help keep our streets safe and fun this Halloween evening," said Joseph.

The fines for not yielding to pedestrians in a crosswalk or jaywalking are $130 for each separate offense on Oahu.

Today's event is the 80th Farmers Hawaii Hot Spots Traffic Safety event held statewide over the past 11 years to raise awareness for pedestrian and traffic safety. The Farmers Hawaii Hot Spots program was started in 2002 in response to increased accidents and fatalities due to speeding. Schools or concerned community members interested in holding a Hot Spots event in their neighborhood should contact Farmers Hawaii at 808-544-3988.

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