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News Release

June 19, 2012

FARMERS INSURANCE HAWAII JOINS HPD FOR A COMMUNITY TRAFFIC SAFETY AWARENESS EVENT IN SUPPORT OF NATIONAL SAFETY MONTH

Farmers Insurance Hawaii employees joined the Honolulu Police Department District 7 Community Policing Team and several other community groups today at the intersection of McCully Street and Kapiolani Boulevard. The traffic safety awareness event urged drivers to obey speed limits, avoid driving distractions such as talking on cell phones, and watch out for pedestrians crossing streets.

In support of National Safety Month, more than 50 people participated in the traffic safety awareness event to highlight the need to drive safely and cautiously. National Safety Month is an initiative by the National Safety Council to educate and influence behaviors around the causes of preventable injuries and deaths.

In the past year, 34 accidents, one involving a cyclist, have marked the intersection of McCully Street and Kapiolani Boulevard as one of the busiest in Honolulu. Fortunately, there have been no fatalities this year, but the area does have a problem with speeding, traffic light violations, and several near misses involving pedestrians.

"Paying attention is a critical part of traffic safety, whether you are a driver or a pedestrian," said Michele Saito, President of Farmers Insurance Hawaii Operations. "Partnering with HPD and community groups, we want to remind pedestrians to be aware of their surroundings and look for oncoming cars before crossing streets. We also want to remind drivers to drive with caution to help keep our streets safer for everyone."

Today's traffic safety event was part of Farmers Hawaii's Hot Spots program, which identifies dangerous traffic areas and school zones statewide and rallies local communities to remind drivers to obey traffic laws and watch out for pedestrians. The Farmers Hawaii Hot Spots program was started in 2002 in response to increased accidents and fatalities due to speeding. Schools or concerned community members interested in holding a Hot Spots event in their neighborhood should contact Farmers Hawaii at 808-544-3988.

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