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News Release

October 31, 2012

FARMERS INSURANCE HAWAII AND KAIMUKI HIGH RAISED AWARENESS FOR PEDESTRIAN SAFETY WITH TRICKS AND TREATS

Armed with signs and in costumes, an enthusiastic team of Farmers Insurance Hawaii employees, Kaimuki High students and teachers, community members, and the Honolulu Police Department's District 7 Community Policing Unit joined together for a Halloween themed Hot Spots Traffic Safety event this morning at Kaimuki High School to remind drivers to slow down and watch out for pedestrians crossing streets. Pedestrians were also reminded to use crosswalks and always look both ways for vehicles before crossing the street.

Today's fun-filled Halloween themed event sent a serious message reminding drivers to be extra cautious and watch out for trick-or-treaters this evening. To help promote safe street crossing, volunteers handed out tricks or treats to pedestrians and drivers. Pedestrians were rewarded with treats for proper street crossing and drivers for yielding to pedestrians in crosswalks. "Tricks" in the form of warnings and pedestrian safety materials were issued by HPD for those not following pedestrian and driving laws.

Kaimuki High School is located on Kaimuki Avenue, a busy traffic thoroughfare with drivers heading into Waikiki or to Kapiolani Boulevard to access the H-1 freeway on-ramp. The school is also surrounded by neighborhoods with many young children who are expected to be out and about this Halloween evening. The event helped to heighten awareness of hazardous driving practices including speeding and driving distractions such as using a cell phone as well as pedestrian safety while crossing the street.

According to Wenli Lin, Director of Marketing for Farmers Insurance Hawaii, drivers need to be aware of speed limits and pedestrians in this area. "Without the aid of traffic lights, the mid-block crosswalks on Kaimuki Avenue are especially dangerous as drivers have a difficult time seeing pedestrians. We urge drivers to slow down and be extra cautious around these crosswalks, especially this evening when trick-or-treaters are out and about. It is more difficult to see be seen at night, so pedestrians are encouraged to wear light or reflective clothing and reflective lights to be more visible."

The fines for not yielding to pedestrians in a crosswalk or jaywalking are $130 each on Oahu.

The traffic safety event was part of the Farmers Hawaii Hot Spots program, now in its 10th anniversary of raising awareness for pedestrian and traffic safety statewide.

The Farmers Hawaii Hot Spots program was started in 2002 in response to increased accidents and fatalities due to speeding. Today's event is the 72nd Hot Spots Traffic Safety event. Schools or concerned community members interested in holding a Hot Spots event in their neighborhood should contact Farmers Hawaii at 808-544-3988.

Farmers Insurance Hawaii Family of Companies is a member company of Farmers Insurance Group of Companies®, the third largest personal lines insurance provider in the country. Farmers Insurance Hawaii planted its roots in Hawaii in 1955 when Hawaii Insurance Consultants was founded to provide affordable insurance for Hawaii's union and plantation workers. Today, the Farmers Insurance Hawaii Family of Companies is a full-service insurance company, offering commercial and personal lines of insurance, and includes Farmers Insurance Hawaii, Hawaii Insurance Consultants, American Pacific Insurance Company, Human Resources Solutions, and 50th State Risk Management Services. The company has 240 employees statewide and offices on Oahu, Maui, Hawaii, and Kauai.

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