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News Release

Thursday, March 04, 2010

FARMERS HOT SPOTS HIGHLIGHTS DANGEROUS HONOLULU INTERSECTION
School Near Beretania and Piikoi Site of Pedestrian Accident

Kaahumanu Elementary is located right in the middle of some of Honolulu's busiest roadways Kinau, Pensacola, Piikoi and Beretania streets. Just this past Christmas, a toddler was hit at the busy drop-off area behind the school on Kinau Street, so paying attention in this congested area is of utmost importance.

Responding to a plea from Kaahumanu Elementary administrators to help remind drivers to slow down along this main thoroughfare, Farmers Insurance Hawaii held a Hot Spots traffic safety event today to urge rush hour drivers to watch out for students. Farmers Insurance Hawaii joined with Kaahumanu Elementary School students, teachers and parents at the school, along with Honolulu Police Department's Community Policing Team from District 1 to encourage safe driving habits at this busy intersection.

The event marked the third time Hot Spots visited Kaahumanu Elementary since the program started more than eight years ago. Armed with handmade signs and banners, more than 50 Farmers Hawaii staff members and the school community lined the sidewalks to alert drivers to watch out for children crossing the streets to school.

"Traffic safety is a community effort, and we are pleased to join with Kaahumanu Elementary and HPD's Community Policing Team to remind drivers to watch out for our keiki," said Michele Saito, President of Farmers Insurance Hawaii. "We are concerned anytime we hear of a pedestrian accident in the area and want to remind drivers that they need to pay attention to their surroundings and to students crossing streets near schools."

Farmers Insurance also distributed a traffic safety booklet produced by employees to all students as well as thank-you gifts to the Kaahumanu Elementary teachers and staff.

The Hot Spots Traffic Safety Program was created in 2002 in response to the growing public safety concerns caused by speeders. To date, more than 50 Hot Spots have been identified across the states. Schools or concerned community members interested in holding a Hot Spots event in their neighborhood should contact the Farmers Insurance Community Relations Department at 543-0411.

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