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News Release

November 2, 2011

DANGERS OF DRIVING DISTRACTIONS MOST POPULAR TOPIC FOR TEEN TRAFFIC SAFETY
Farmers Insurance Hawaii Announces Winners of Hot Shots Traffic Safety Video Contest

What would it be like driving with post-it notes all over your windshield? According to Kapolei Middle School students, if you think it's difficult to focus on driving with post-it notes blocking your view, it's the same with distractions that can pop up anywhere such as the radio or talking on a cell phone.

The theme of driving distractions such as texting was the most popular topic of the entries for the Farmers Insurance Hawaii "Hot Shots" traffic safety video contest that started on August 2 and ended October 14. Middle and High School students statewide were invited to submit their 27-second videos on safe driving and pedestrian laws and practices. Farmers Insurance Hawaii received 24 entries from Middle and High Schools on the Big Island, Maui, Kauai, and Oahu and plans to air the first place winners’ public service announcements as part of its traffic safety public awareness campaign.

The winning schools are listed below with links to view the videos on YouTube.

Middle School

  • 1st Place: Kapolei Middle – Distractions Pop up Anywhere (sticky notes all over windshield)
  • 2nd Place: King Intermediate – Don't Walk & Text or You'll be Next (next time might be too late)
  • 3rd Place: Ewa Makai Middle – Tale of Two Texts (driving and walking while texting)
High School
  • 1st Place: Kapaa High – Dear Ilona (losing a dear friend to drunk driving)
  • 2nd Place: Mid Pacific – Dead End (consequences of wrong choices)
  • 3rd Place: Kauai High - What Happens in a Second (anything can happen in a second, don't let distractions get the best of you)

The top Middle and High Schools receive $1,500 along with the airing of their videos as public service announcements. Second and third place schools receive $1,000 and $500 cash prizes. All of the winning videos will be posted on the Farmers Hawaii Website at www.myfarmershawaii.com/hotshots.

According to Farmers Insurance Hawaii President Michele Saito, the contest was designed to highlight traffic safety from the eyes of Hawaii's youth. Saito noted that in addition to driving distractions such as texting and paying attention to pedestrians, the topic of drunk driving was also on the minds of the students.

"Many of the videos used humor to get their message across, but all of them sent very serious messages about the tragic consequences of not driving safely," Saito said. "Their creativity and candor in reminding adults about the need for safe driving habits is refreshing and also helps to instill safe driving habits from a young age."

The Hot Shots video contest was part of the Farmers Insurance Hawaii Hot Spots traffic safety program. Since 2002, Farmers Insurance Hawaii has partnered with schools and the Honolulu and Neighbor Island Police Departments to remind drivers to slow down in school zones as part of its Hot Spots program.

Farmers Insurance Hawaii Family of Companies is a member company of Farmers Insurance Group of Companies®, the third largest personal lines insurance provider in the country. Farmers Insurance Hawaii planted its roots in Hawaii in 1955 when Hawaii Insurance Consultants was founded to provide affordable insurance for Hawaii's union and plantation workers. Today, the Farmers Insurance Hawaii Family of Companies is a full-service insurance company, offering commercial and personal lines of insurance, and includes Farmers Insurance Hawaii, Hawaii Insurance Consultants, American Pacific Insurance Company, Human Resources Solutions, and 50th State Risk Management Services. The company has 270 employees statewide and offices on Oahu, Maui, Hawaii, and Kauai.

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