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News Release

October 25, 2012

DANGERS OF DRIVING DISTRACTIONS IS THE MOST POPULAR TOPIC FOR TEEN VIDEOS
Farmers Insurance Hawaii Announces Winners of Hot Shots Traffic Safety Video Contest

For the second year in a row, the dangers of driving distractions prove to be a popular choice for teen traffic safety video contest.

Using a concept similar to a flight attendant reviewing safety procedures, 1st Place winner Moanalua High School students instruct fellow passengers to follow rules such as fastening seatbelts and turning off mobile devices before starting the car. The rules will limit driving distractions and promote safe driving habits.

The Farmers Insurance Hawaii "Hot Shots" traffic safety video contest was held from August 1 to October 17. Middle and High School students statewide were invited to submit their 27-seconds videos on safe driving and pedestrian laws and practices. Farmers Insurance Hawaii received a total of 38 entries from schools across the state.

The majority of the teens chose driving distractions as their video entry topic, which is pertinent considering in 2010, 11 percent of all drivers under the age of 20 who were involved in fatal crashes were distracted at the time of the crash, according to the National Highway Traffic Safety Administration.

The winning schools are listed below:

Middle School

  • 1st Place: Maui Waena Intermediate – Drinking And Driving, Not A Game
  • 2nd Place: Highlands Intermediate – Texting And Driving, Is It Worth Reading?
  • 3rd Place: Waimanalo Intermediate – Driving Distractions Don't Text And Drive

High School

  • 1st Place: Moanalua High – Buckle Up Mobile (driving distractions)
  • 2nd Place: Waianae High – Pay Attention To The Road, Put It Down (driving distractions)
  • 3rd Place: Roosevelt High – Make The Right Choice (drinking and driving)

The top Middle and High Schools videos will be aired as public service announcements as part of Farmers Hawaii's traffic safety public awareness campaign. All of the winning videos are posted on the Farmers Hawaii website at www.myfarmershawaii.com/hotshots.

According to Farmers Insurance Hawaii Director of Marketing, Wenli Lin, the contest was designed to highlight traffic safety from the eyes of Hawaii’s youth. Lin noted that in addition to driving distractions such as texting, the topic of drunk driving was also prominent on the minds of the students.

"Many of the videos used humor to get their message across, but all of them sent very serious messages about the tragic consequences of unsafe driving," Lin said. "Their creativity and candor in interpreting safe driving habits is refreshing. The videos also help to heighten awareness for traffic safety and instill safe driving habits from a young age."

The Hot Shots video contest was part of the Farmers Insurance Hawaii Hot Spots Traffic Safety program, now in its 10th anniversary of raising awareness for pedestrian and traffic safety statewide. The Farmers Hawaii Hot Spots program was started in 2002 in response to increased accidents and fatalities due to speeding. For more information about the Hot Spots Traffic Safety program, contact Farmers Hawaii at 808-544-3988.

Farmers Insurance Hawaii Family of Companies is a member company of Farmers Insurance Group of Companies®, the third largest personal lines insurance provider in the country. Farmers Insurance Hawaii planted its roots in Hawaii in 1955 when Hawaii Insurance Consultants was founded to provide affordable insurance for Hawaii's union and plantation workers. Today, the Farmers Insurance Hawaii Family of Companies is a full-service insurance company, offering commercial and personal lines of insurance, and includes Farmers Insurance Hawaii, Hawaii Insurance Consultants, American Pacific Insurance Company, Human Resources Solutions, and 50th State Risk Management Services. The company has 240 employees statewide and offices on Oahu, Maui, Hawaii, and Kauai.

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