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News Release

Friday, August 26, 2011

CHIEFESS KAMAKAHELEI STUDENTS TAKE TO THE STREETS FOR TRAFFIC SAFETY

Armed with homemade signs reminding drivers to slow down and pay attention while driving, more than 60 students and teachers from Chiefess Kamakahelei Middle School held a traffic safety rally in front of the school this morning. The event was part of the Farmers Insurance Hawaii Hot Spots traffic safety program.

The students and teachers were joined by Kauai Police Department officers and Farmers Insurance Hawaii employees from Kauai and Honolulu to alert morning commuters to the traffic dangers near the school.

According to Michele Saito, President of Farmers Insurance Hawaii, drivers need to be mindful of students walking to school and crossing busy streets now that the new school year is back into full swing.

"Chiefess Kamakahelei is located off Kaumualii Highway near the always busy Kukui Grove Shopping Center. Along with drivers going to work and to nearby Kauai Community College, this is a dangerous traffic corridor with crosswalks going across the 4-lane highway that students cross every morning. Drivers are also often distracted by other motorists and congestion during the morning rush hour," Saito said.

"In addition, drivers need to remember that the speed limit in front of school zones on Kauai is 15 miles per hour, and drivers must stop for buses loading and unloading students. The fine for speeding in a school zone is $297," Saito added.

Following the morning sign waving event, Farmers Hawaii invited students to enter the Farmers Insurance Hawaii “Hot Shots” PSA traffic safety video contest. Middle and High school students across the state are being invited to submit their views of safe driving laws and practices. The top Middle and High schools will receive $1,500 for their winning videos as well as airing of the first place Public Service Announcement spots on TV. Second and third place schools will receive $1,000 and $500 cash prizes.

Farmers Insurance Hot Spots program was started in 2002 to respond to increased accidents and fatalities due to speeding, and over the years has expanded to include pedestrian safety, especially for senior citizens in our community.

Schools or concerned community members interested in holding a Hot Spots event in their neighborhood should contact Farmers Insurance Hawaii at 808-544-3988.

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