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Farmers Insurance Hawaii Family of Companies

News Release

November 3, 2010

CENTRAL MIDDLE SCHOOL STUDENTS WARN MOTORISTS OF DANGEROUS INTERSECTION
Two Intermediate Students Were Injured Last Year During Rush Hour Traffic

Last year, two intermediate students were seriously injured when they were hit by a car while crossing Queen Emma Street at Vineyard Street before school. In an effort to remind rush hour drivers of the very real dangers for pedestrians at that intersection, Central Middle School students held a Farmers Insurance Hawaii Hot Spots event at the school this morning.

More than 50 students, teachers, and community members joined with Farmers Hawaii employees and Honolulu Police Department District 1 Community Policing officers to raise awareness that drivers need to watch for students crossing the streets on the way to school.

The sign waving event was part of the Farmers Insurance Hawaii Hot Spots traffic safety program, now in its eighth year. HPD also conducted a traffic safety presentation for Central Middle School students after the sign waving, and all students participated in a Farmers Insurance Hawaii traffic safety essay contest as well.

According to Michele Saito, President of Farmers Insurance Hawaii, paying attention in this area is critical during rush hour. "Central Middle School is located along a major traffic thoroughfare with cars trying to get into or out of the downtown area, delivery trucks making stops, and children being dropped off or walking to school," Saito said. She added that the speed limit in front of a school zone is 25 miles per hour.

Cindy Yun-Kim, principal of Central Middle School, noted that this morning's Hot Spots event helped to send a strong reminder to drivers that they need to pay attention to their surroundings and to students crossing streets near schools.

"It certainly hits home that two of our students were seriously injured just last year. We are constantly mindful of the need to remind drivers and students to pay attention, and we sincerely appreciate Farmers Insurance Hawaii taking the initiative to hold a Hot Spots awareness event with our school," Yun-Kim said.

The Hot Spots Traffic Safety Program was created in 2002 in response to the growing public safety concerns caused by speeders. Schools or concerned community members interested in holding a Hot Spots event in their neighborhood should contact the Farmers Insurance Community Relations Department at 543-0411.

Farmers Insurance Hawaii Family of Companies is a member company of Farmers Insurance Group of Companies®, the third largest personal lines insurance provider in the country. Farmers Insurance Hawaii planted its roots in Hawaii in 1955 when Hawaii Insurance Consultants was founded to provide affordable insurance for Hawaii's union and plantation workers. Today, the Farmers Insurance Hawaii Family of Companies is a full-service insurance company, offering commercial and personal lines of insurance, and includes Farmers Insurance Hawaii, Hawaii Insurance Consultants, American Pacific Insurance Company, Human Resources Solutions, 50th State Risk Management Services, and veyond. The company has 270 employees statewide and offices on Oahu, Maui, Hawaii, and Kauai.

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