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News Release

April 9, 2014

FARMERS INSURANCE HAWAII URGES COMMUNITY TO CELEBRATE THE 4TH OF JULY HOLIDAY WITH A DESIGNATED DRIVER

HONOLULU, HI Farmers Insurance Hawaii urges Hawaii drivers to help make our roads safer this 4th of July holiday weekend by not drinking and driving. Partnering with Mothers Against Drunk Driving (MADD) and the Honolulu Police Department (HPD), Farmers Hawaii held a Hot Spots traffic safety event on Ala Moana Boulevard between South and Punchbowl Streets today to encourage drivers to celebrate 4th of July with a non-drinking designated driver.

More than 75 volunteers from Farmers Insurance Hawaii, MADD, surrounding businesses, and the HPD joined in the sign-waving event to remind drivers to not drink and drive, obey speed limits, watch for pedestrians, and avoid driving distractions.

According to the National Highway Traffic Safety Administration (NHTSA), 78 people were killed in drunk driving crashes nationwide over the 4th of July holiday in 2012 (the most recent year for which there is data), and many more were injured. In addition to the dangers posed by drunk driving on roadways, the U.S. Coast Guard reports that alcohol was the leading factor in boating fatalities last year, contributing to 16% of boating deaths. On the island of Oahu, there were 27 DUI arrests on July 4, 2013, and 10 alcohol related fatalities in 2013, according to statistics compiled by the HPD.

"Getting the message out about driver and pedestrian safety remains vitally important. We believe traffic safety events like today's Farmers Hawaii Hot Spots traffic safety event can help make a difference," said Joseph. "Let's help keep our family and friends safe this 4th of July by volunteering to be the non-drinking designated driver. With the community's help, we can make our roads safer for everyone."

The Farmers Hawaii "Hot Spots Traffic Safety" program, in partnership with the HPD, encourages safe driving practices and community awareness of traffic issues. Today's event is the 86th Hot Spots traffic safety awareness event that Farmers Hawaii has held throughout the state over the past twelve years. The Hot Spots program was created in 2002 in response to serious traffic accidents caused by dangerous driving habits and growing public safety concerns of speeding in school zones.

Schools or concerned community members interested in holding a Hot Spots Traffic Safety event in their neighborhood should contact Farmers Hawaii at 808-544-3988.

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