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News Release

Tuesday, August 02, 2011

STUDENT VIEW OF TRAFFIC SAFETY INSPIRES BACK-TO-SCHOOL VIDEO CONTEST

A Middle School student is so busy talking to her friend that she runs into a student walking in the opposite direction. Another is late to class so he sends several students flying off the sidewalk as he hurries to get to the classroom.

These sound like typical campus scenarios, but they were created by students to demonstrate serious consequences of speeding and distractions while driving. They are the products of the Aliamanu Middle School video production class and have inspired a statewide video campaign to encourage safe driving habits through the eyes of students.

Hawaii Middle and High School students across the state are being invited to submit their videos of safe driving and pedestrian laws and practices as part of the Farmers Insurance Hawaii "Hot Shots" PSA video contest. The top Middle and High Schools will receive $1,500 for their winning videos as well as airing of the first place Public Service Announcement spots on TV. Second and third place schools will receive $1,000 and $500 cash prizes.

According to Farmers Insurance Hawaii President Michele Saito, the idea for the video contest came after Farmers Hawaii held a Hot Spots traffic safety sign-waving event last school year on Salt Lake Boulevard in front of Aliamanu Middle School.

"The students were so enthusiastic that they produced 30-second spots reminding the community about the importance of paying attention while driving and not speeding in school zones," Saito said. "Their creativity and candor in reminding adults about the need for safe driving habits is refreshing and sends a strong message from their perspective to the rest of the community."

Saito added that the introduction of the contest was timed to coincide with the start of the new school year. "As students return to schools, this contest provides a chance for them to get needed funds for school projects, such as media production, band, drama, student government, or student clubs." The contest will run from August 1 through October 14.

Since 2002, Farmers Insurance Hawaii has partnered with schools and the Honolulu and Neighbor Island Police Departments to remind drivers to slow down in school zones as part of its Hot Spots program.

Contest rules and information are available at the Farmers Insurance Hawaii website at www.myfarmershawaii.com/hotshots. For questions, contact Farmers Insurance Hawaii at 808-544-3988.

Farmers Insurance Hawaii Family of Companies is a member company of Farmers Insurance Group of Companies®, the third largest personal lines insurance provider in the country. Farmers Insurance Hawaii planted its roots in Hawaii in 1955 when Hawaii Insurance Consultants was founded to provide affordable insurance for Hawaii’s union and plantation workers. Today, the Farmers Insurance Hawaii Family of Companies is a full-service insurance company, offering commercial and personal lines of insurance, and includes Farmers Insurance Hawaii, Hawaii Insurance Consultants, American Pacific Insurance Company, Human Resources Solutions, and 50th State Risk Management Services. The company has 270 employees statewide and offices on Oahu, Maui, Hawaii, and Kauai.

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