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News Release

August 1, 2012

FARMERS INSURANCE HAWAII LAUNCHES BACK-TO-SCHOOL TRAFFIC SAFETY VIDEO CONTEST FOR MIDDLE AND HIGH SCHOOL STUDENTS

For the second year, Hawaii Middle and High School students across the state are invited to submit their videos of safe driving and pedestrian practices as part of the Farmers Insurance Hawaii "Hot Shots" video contest. There will be two entry categories, one for Middle Schools and one for High Schools. The top Middle and High Schools will receive $1,500 for their winning videos as well as airing of the first place videos as Public Service Announcements (PSA) on TV. Second and third place schools will receive $1,000 and $500 cash prizes in each category.

According to Michele Saito, Farmers Insurance Hawaii Operations President, last year's introduction of the contest proved to be popular with students statewide. Kapaa High School won first place in the High School division and Kapolei Middle School won first place in the Middle School Division.

"The Hot Shots video contest allows students to deliver a serious traffic safety message in a fun way, while instilling safe driving habits at a young age and helping to make our streets safer for everyone," Saito said. "Last year, we were overwhelmed with the quality of the videos, which helped remind the community about the importance of paying attention while driving, especially avoiding cell phone use and drinking and driving," said Saito.

Saito added that the contest kick-off is meant to coincide with the start of the new school year. "As students return to schools, this contest provides a chance for them to get needed funds for school projects, such as media production, band, drama, student government, or student clubs." The contest will run from August 1 through October 17.

Contest rules and information are available at the Farmers Insurance Hawaii website at www.myfarmershawaii.com/hotshots. For questions, contact Farmers Insurance Hawaii at 808-544-3988.

Since 2002, Farmers Insurance Hawaii has partnered with schools and the Honolulu and Neighbor Island Police Departments to raise awareness for traffic and pedestrian safety statewide as part of its Hot Spots program.

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